Unveiling the Significance of Cohesion Policy for EU Citizens
The Cohesion4(E)U project is an EU funded project that aims to enhance the dissemination of information about EU Cohesion Policy through a dynamic, inclusive approach that connects communities with the policy’s impact. The project seeks to foster ownership, collaboration, and participation among diverse audiences, including the general public, NGOs, businesses, beneficiaries, and authorities.
To achieve this, Cohesion4(E)U will implement a range of online and traditional media activities, such as infographics, social media campaigns, podcasts, vlogging, TV and radio spots, and printed press. Additionally, dissemination events, including networking sessions, themed youth events, public installations, and a festival, will create immersive educational experiences.
By showcasing the tangible impact of Cohesion Policy on local communities, the project aims to cultivate positive public opinion, stronger advocacy, and increased support for its implementation. Ultimately, it seeks to contribute to the broader discussion on the future of Cohesion Policy and Europe.
Target Groups
General Public
Government bodies and policymakers
Public authorities
CSOs and NGOs
Businesses
Academia
Expected Outcomes
The project aims to raise awareness and understanding of EU Cohesion Policy through discussions, immersive experiences, and events, emphasizing its importance for Cyprus and the EU. It will provide accurate information to the general public and stakeholders via online and traditional media, ensuring accessibility and engagement.
A key objective is to inspire meaningful public participation by encouraging interaction with interactive installations and attendance at themed events, fostering a deeper connection with Cohesion Policy.
The communication and dissemination strategy is designed to maximize impact, adhering to the European Commission’s Communication Guide and adapting it to the project’s specific context. Activities will include social media campaigns, online content, and traditional media outreach to engage diverse audiences, particularly younger demographics.
Expected Impact
- Medium-term: Strengthening community development and promoting a positive perception of Cohesion Policy.
- Long-term: Increasing public and stakeholder support, enhancing advocacy and collaboration, and contributing to discussions on the future of Cohesion Policy and Europe.
